Like all good stories, ours begins on Cinco de Mayo
by Jake Tannenbaum
Craftmix all started when my good college friend Sophie and I wanted to celebrate Cinco De Mayo back in 2017. We had all of our supplies ready to go for the festivities: music, tacos, and tequila for mango margaritas. But we somehow managed to forget one of the quintessential ingredients - the mangoes! In addition to the critical missing fruit, we also realized we didn't have any of the cocktail making equipment like shakers, strainers, and blenders used to make a fancy cocktail. By this point we had already been drinking so we couldn't just drive to the store. It was at this exact moment that we began thinking, "wouldn't it be nice if there was a consumer product that contained all of the ingredients we needed in one easy to use form?" And just like that, the idea for Craftmix was born! After that initial lightbulb went off, we started to think back on how many other times we could have used a product like Craftmix: traveling by plane, house parties, concerts, hiking/backpacking, picnics, and the list goes on!
An idea is one thing, but turning that idea into a real product and business is a much bigger undertaking. While still in college, we decided to take our crazy idea and actually do something about it. We worked tirelessly to create a product that we would be happy to drink ourselves and could be proud to share with our friends.
So what exactly did we create? Craftmix is an instant drink powder that mixes with water and alcohol to create a great-tasting cocktail. It also goes incredibly well without alcohol as a mocktail. Made with 100% natural ingredients, Craftmix has only 4 grams of sugar and is less than 20 calories per serving. It contains no artificial sweeteners, flavors, colors or preservatives, and is fat free, low calorie, cholesterol free, soy free, dairy free, vegan, and gluten free.
We have spent the last year working incredibly hard to develop and perfect our flavors (aka getting drunk as often as possible for taste testing). Now after a successful Kickstarter campaign, Craftmix has officially launched and is ready to supply your next happy hour with a delicious cocktail or two or three!